As Astana’s Johan Bruyneel celebrates another grand tour victory, it’s appropriate that I welcome the latest sponsor to CBR: Lincoln Square’s The Book Cellar, which on June 20 will host Bruyneel as he discusses his new book, “We Might as Well Win: On the Road to Success with the Mastermind Behind a Record-Setting Eight Tour de France Victories.” The reading starts at 7 p.m. at 4736 N. Lincoln Ave.

Bruyneel will also be speaking in Milwaukee on June 19 at Schwartz Bookshop, 2559 N. Downer Ave., right on the famous Downer Avenue course used during Superweek.